Here for the making since 1919
KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation to produce stand mixers; the “H-5” was the first model introduced. The company faced stiff competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model “K”, the work of designer Egmont Arens. The brand’s stand mixers have changed little in design since, and attachments from the model “K” onwards are compatible with the modern machines. Dishwashers were the second product line to be introduced, in 1949. A late 1980s promotional campaign on the back of an expansion by retailer Williams-Sonoma saw brand awareness double in three years.
Today, some KitchenAid products are manufactured in Ohio, South Carolina, Mississippi, Indiana, Arkansas, Ontario, and Quebec while others are manufactured in China, and its appliances are distributed throughout North America. All KitchenAid stand mixers are assembled in its factory in Greenville, Ohio. The die-cast parts of the machines come from various manufacturing plants around the world and are hand worked to remove imperfections on the metal cases. A factory tour, known as the “KitchenAid Experience” is conducted by the assembly line workers.
A promising future
This year is a very big year for the KitchenAid experience store with many exciting new things in store for kitchen and food-lovers! 2015 will see the growth of the product line adding much awaited products such as filter coffee machines, juicers, new attachments and the addition of the brand new line of KitchenAid bakeware, cookware and tools.